There is new beef forming in our popular culture. Jay-Z and Beanie Sigel? Unimportant. John and Kate? Even less important. Stephen Colbert and a condiment? Earth-shattering.
A few months ago Miracle Whip, a company that makes a mayonnaise-like product that doesn’t call itself mayonnaise started reaching out at that profitable 18-35 market. How do you sell condiments to hip young people? With commercials like this obviously:
So, that commercial is so absurd it hurts. My roommates and I have been laughing about it for months now. One night I was watching “The Colbert Report,” and I saw a segment where he made fun of this bizarre moment in American culture.
A few days ago, a story that flew up the ranks on Digg was this copy of a letter the hip folks at Miracle Whip sent to Colbert. Looks like they came to play ball. This has turned from marketing nausea to marketing bliss. And guess where the 18-34 year-olds are? Sitting on Digg reading about Miracle Whip. Chalk one up for THE MIRACLE WHIP REVOLUTION. (Potential band name. No one steal that).
Here is one of the commercials MW aired during the 11/12 show. Touche. What’s next? Maybe they could make some serious cash off the Miracle Whip bong featured in the Colbert vid.
Filed under: Uncategorized
